The video above is our way of sharing with you what it is that we do at Aspecks – a reintroduction to the Aspecks clothing line if you like. This video takes the viewer through the process of how we take an image and an idea from the computer screen through to seeing it actually printed onto a garment. All of our designs mean something to us – an ideal, a concept, a belief – and these are represented in both the image and the text used on each design. So for example the Higher Levels t-shirt attempts to metaphorically represent ‘aspiration’. It includes an image of a man climbing a coconut tree and the slogan “Reaching for Higher Levels” to drive home the message conveyed by the imagery. The World Peace t-shirt is fairly self-explanatory whereas the Global-Social Chameleon t-shirt is basically an attempt to represent those individuals who feel like they can adapt to any social situation anywhere in the globe at any time, but we will address this concept fully in a future post. Anyway take your time to check out the video and see the creative process in action and check the Aspecks Clothing Section to take a closer look at the t-shirts.